YMCA to Implement Michigan Harvest of the Month Program

YMCA to Implement Michigan Harvest of the Month Program

Grand Rapids, MI (Dec. 3, 2013) –The USDA SNAP-ED Program (administered by the Michigan Nutrition Network) recently awarded a $50,000 grant to the YMCA of Greater Grand Rapids to provide the Michigan Harvest of the Month curriculum on the YMCA Veggie Van, in corner stores, and at grocery stores.

The goal of Michigan Harvest of the Month is to promote the consumption of locally grown fruits and vegetables among low-income Michigan residents through cooking demonstrations, taste testing, and recipe sharing. Much like the Michigan Harvest of the Month pilot, which the Y participated in this past summer, the program will use a combination of in-store merchandising, such as point-of-sale signage, and recipe cards. It will also utilize promotional activities such as food demonstrations to educate consumers about selecting and preparing fresh, canned, frozen, dried, and juiced fruits, and vegetables. Food demonstrations will highlight one Michigan fruit or vegetable each month, along with a corresponding recipe. 

Healthy living through improving our community’s health and well-being is more important than ever. Improving access to fresh produce and nutrition education are fundamental to strengthening the lives of those in our community.